You have to take care of your budget because of businesses re-shifting expectations when it comes to return on investment.
These days, metrics on social media are not in terms of only likes, followers, or retweets.
Metrics are measured in terms of return on investment. That means that you should re-evaluate your approach.
To reap amazing results as you used to from organic reach, you have to spend money on paid Ads and measure your ROI.
View Caroline Munene’s article as it’s published on www.becordesigns.co.ke